There’s a lot of talk about Jay Kubassek’s Carbon Copy Pro program and the reverse funnel system that it uses but just how does it work? What is really surprising is that this apparently successful network marketing organization really has not much in the way of “home office” promotion available on the web. Almost everything you find is either a “review” or one of the members promoting his own team. And actually that’s part of the secret of the reverse funnel system. Here’s what they are basing their whole sales model on.
1. Weeding out tire kickers
When you go to the carbon copy pro site your met with a page that requires membership to go any further. There is however an application page that you review of clickfunnels can complete to become a member of the network. This application however must be accompanied with a $50 fee and there is no guarantee that you will be accepted. This fee weeds out those just looking for info and limits membership to people who are willing to invest. You’ll see why this is important a little further down in the article.
2. Train, train, train
How can anyone succeed in a business if they don’t know what they’re doing? Carbon Copy Pro almost provides too much information with literally hundreds of videos in their library. In addition there are weekly webinars to keep the membership informed of latest strategies and to keep the crowd pumped up. Lastly there is a forum where members can share experiences and work together to solve challenges.
3. Marketing tools
You can’t do this business without a functional website and CCP provides each member with their own site. This design has been tested for optimum performance and conversion. In addition CCP provides a multitude of other marketing tools including autoresponder campaigns, AdWords ads, banners buttons and all the rest.
4. Big commissions paid today not downstream
The CCP products are big ticket items and can generate commissions of $1000.00 per sale. These commissions are paid directly to you, they aren’t shared with people above or below you in the organization and they are paid as they are earned not monthly like many other programs.
5. Professional sales closers
Not everyone is a sales pro, in fact most people hate the idea of selling. CCP has solved that problem by establishing a call center staffed with professionals that operate 24/7. If you send them your leads they will call and get the sale or follow up until they do. Once again, you keep all of the commission.
Working from home can be a lonely business and that’s why every member is assigned a mentor whose best interest is served by making you a success. After you’ve been in the business for a while, you will become a mentor for new members and it will give you an opportunity to grow your sales team.
This is the one area that is totally the responsibility of the member but again there is support from CCP. The fastest way to drive traffic to your site is through the use of Pay Per Click (PPC) ads on Google, Yahoo and other search engines. However that’s the fastest way to lose money if you don’t know what you’re doing. Your mentor can help you in your campaigns and can also point you to sources of free traffic as well.
That’s the basic model of the reverse funnel model. Yes it sounds like much of the hard stuff has been taken care of like the technical end and the closing, but it still requires a significant amount of work on the member. This isn’t a get rich quick scheme and like any other venture you get out of it what you put it.